Social Media Helps Dallas Howdy Homemade Ice Cream Go From Bankruptcy to Boom – CBS Dallas / Fort Worth


DALLAS (CBSDFW.COM) – A Dallas ice cream store, Howdy Homemade, lost almost everything during the pandemic.

It is run by adults with special needs, all hired by the store owner, Tom Landis.

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“We hire the people we think are the best for the hospitality industry, and they are the ones God made the friendliest,” Landis said.

Despite being a one-of-a-kind gem in the city, Landis has struggled to keep the doors open over the past year or so.

“The pandemic has really brought us to our knees,” Landis said. “When you’re closed, it’s not that you’re not making money, we were bleeding then.”

So much so that they had to move from their original location, for less rent.

They were hanging by a thread.

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But the power of social media and the kindness of the community saved them.

“Things sort of, when they were at their worst they got the best,” Landis said.

Someone opened a GoFundMe account as a last plea to keep the doors open.

Next thing they knew, donations totaled over $ 100,000 and sales were up 132%.

“I would say all of this, you just see the power of social media, I mean it’s crazy,” Landis said.

They are now expanding nationwide with five new locations and creating more jobs for these amazing employees.

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“When I step aside and let my employees shine, no one can stop us,” Landis said.

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