Prince William shares his 40th birthday cake with partner Big Issue

He said he wanted to use the milestone as a “good opportunity” to “highlight something that matters to me”.

Warning that there are “worrying signs” that people will end up homeless and find it harder to make ends meet due to rising prices, he vowed to commit to raising awareness of the long-term problem, by introducing his three young children to their stories just as his mother did for him.

Highlight a “solvable problem”

Saying his time selling the magazine was ‘truly eye-opening’, although he saw the best in members of the public once they recognized him, the Duke said: ‘I have always believed in the using my platform to help tell these stories and bring attention and action to those who are struggling.

“I plan to do it now that I’m 40, even more than in the past.

“So, for my part, I pledge to continue doing what I can to shine a spotlight on this solvable problem not just today, but in the months and years to come.”

The Duke has also pledged to introduce his three children to the realities of homelessness, just as Diana, Princess of Wales did for him.

“In the years to come, I hope to bring George, Charlotte and Louis to see the fantastic organizations that are doing inspiring work to support those who need it most – just like my mum did for me.” he declared.

“As she instinctively knew, and as I keep trying to emphasize, the first step to solving a problem is for everyone to see it for what it really is.”

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