Kelly’s Homemade Ice Cream Delivers A Touch of Pink, Celebration in Orlando Area Communities
ORLANDO, Florida – As difficult as it can be to start a business, it is even more difficult when your own name is attached to it. But when you add “homemade” to the title, you know it must be good.
Home-made was the basis of this business idea that Kelly Seidl and her husband, Scott, had when they moved to Central Florida 10 years ago. Homemade and party.
“I grew up with a lot of ice cream, and every time it was a party – a birthday party or an event, and I just didn’t feel like there was any in the center of Florida, âSeidl said of the inspiration behind his business, Kelly’s Homemade Ice Cream.
First came love, then came an idea, then came the sign. When Seidl and her husband traded ice cream makers as Christmas presents a year ago, that’s when it all clicked. They started by trying out a few flavors at home, then took their product to work, neighbors, friends and family. When the rumor spread that they had something to celebrate, Kelly’s Homemade Ice Cream was born.
âI have a nursing background and my husband has an accounting background,â Seidl said. âWe had an ice maker in our dining room with pipes going to the physical water cooling machine. People thought we were crazy.
The couple entered the business world like a farmer’s market, then added a food truck. In July 2015, aptly National Ice Cream Day, they went brick and mortar and opened their first store in Orlando’s Audobon Park neighborhood.
For nearly six years, Seidl’s growing recipe binder has become a reflection of his business. It opened a second location in the SoDo district of Orlando, followed by a third location in Oviedo in January 2020.
Soon after, the COVID-19 pandemic struck and Seidl made the decision to close the dining rooms and serve all customers at the walk-in window. She also kicked off the delivery for six months, so people could still get their fix of ice cream. These decisions, along with taking the necessary coronavirus safety precautions, earned him recognition from Orange County Mayor Jerry Demings for properly handling the pandemic.
Before the pandemic, she also worked one day a week at a local hospital. This shift has since been deleted, but she remains on call. The pandemic has proven that people not only need nurses during the pandemic, but also ice cream. Siedl claims that sales increased by 25% in January and February of this year.
Since becoming a small business owner, Seidl has discovered not only what ice cream means to her, but also to people in her community. Kelly’s Homemade Ice Cream has grown into one of the Orlando area’s most popular women-owned businesses. The striking pink and cream colors may be seen as a feminine touch, but they’re actually meant to appeal to foodies.
âIt’s the Neapolitan. We use a lot of pink and it’s one of my favorite colors. Heavy cream is like vanilla, then dark brown is chocolate, âSeidl said.
These classic flavors are just a few of the options to choose from. The menu consists of signature flavors, featured flavors of the month, originals, non-dairy options and seasonal sorbets. The most popular flavor is the Monster cookie, followed by plasticine.
And some of these deserts have been labeled as the best in central Florida. Seidl said the best recognition she’s received so far is being on the cover of the February issue of Orlando Magazine. Kelly’s Homemade Ice Cream has also been recognized for its help in community service. After the Pulse nightclub tragedy in June 2016, Kelly’s collected ice cream for workers who clean up the site, an act that earned the store the City of Orlando’s Good Citizenship Award.
Seidl said her recent recognition also brought her closer to other small businesses and made her realize how diverse and supportive Orlando is. The fact that more and more women are opening their own businesses is a welcome observation.
âI think it’s so important to recognize the women, the hard work we’ve done and also to balance everything. It is not easy. It’s not a walk in the park, âshe said.
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