Howdy Homemade Ice Cream in Lubbock features Vera Bradley

LUBBOCK, Texas, Aug. 01, 2022 (GLOBE NEWSWIRE) — Ice cream lovers in Lubbock: get ready for a bay Special treatment! Through a partnership with Vera Bradley, the delicious Vera Bradley Very Berry flavor is now available at the new Howdy Homemade Ice Cream, a store committed to creating employment opportunities for people with intellectual and developmental disabilities (IDD) through the power of smiles and ice cream. cream.

Iconic American bag and luggage brand Vera Bradley, neighbor to Howdy Homemade in the West End mall, has donated aprons to shop workers – called Howdy Heroes – and is offering a 10% discount on the purchase of aprons. cooler for customers who provide a receipt. of Hi homemade.

This special partnership was inspired by Gyorgi Szenttornyay, daughter of Howdy Homemade owners Imre and Cindy Szenttornyay, and one of the store’s Howdy Heroes. Although Gyorgi is blind, she enjoys feeling the textures and zippers of Vera Bradley bags and learning about the colorful animals and patterns in the patterns. Carol Reid, general manager of the Lubbock Vera Bradley store, helped Gyorgi choose one of his bags, an experience that had a significant impact on Reid.

“Gyorgi is completely in love with Vera Bradley! Although she can’t see colors and patterns like you and me, she has a vision in her mind of what exactly they look like and it makes her super happy to imagine said Reid, “It’s truly amazing to see someone find such delight in our products. Vera Bradley is thrilled to support Howdy Homemade through a partnership that truly exemplifies the heart of our brand.”

“Vera Bradley is my favorite and now I can wear her to work,” said Gyorgi Szenttornyay. “I like to ask people what animals and what colors they see in the drawings.”

“Howdy Homemade is more than just ice cream – we are on a mission to create meaningful encounters between people with IDD and the community, as well as more valuable employment opportunities,” said Imre Szenttornyay, owner of the Lubbock Howdy Homemade shop. “Through a partnership with a beloved national brand like Vera Bradley, we are able to reach a wider audience through the power of experiences that make us happy – from ice cream to colorful handbags!”

Vera Bradley Very Berry Ice Cream is available exclusively at Howdy Homemade in Lubbock, fresh picked and by the pint. The store is located in the West End Mall, 2628 W Loop 289, Suite 300, Lubbock, TX 79407. Hours of operation are 12 p.m. to 9 p.m. Monday through Saturday, closed Sunday.


Hello homemade ice cream is on a relentless quest to create more jobs for people with intellectual and developmental disabilities (IDD) using the power of our smiles and amazing ice cream. Founded by Tom Landis in 2015 in its original Dallas location, Howdy Homemade is growing rapidly with new retail stores as well as a growing presence of its pints in grocery stores. Howdy Homemade serves as a model for companies to recognize the value of employing people with IDDs and to provide a foundation for its Howdy Heroes to realize their full potential.


Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel goods, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns and brilliant colors that inspire and connect women like no other brand on the global market. Visit and follow @verabradley to learn more.

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