Howdy Homemade Ice Cream, a specialist staff, signs a lease in Arden


ASHEVILLE – A company with a mission to create opportunities for people with special needs targeted Asheville for expansion last year.

Now Howdy Homemade Ice Cream has a home at 64 Long Shoals Road in Arden.

Pete and Betsy Brewer will be behind the new location for Howdy Homemade Ice Cream. Founded in Texas by Tom Landis, Howdy has grown to become one of the state’s leading employers for workers with special needs.

The Brewers moved to Asheville in 2008 with their two daughters, Madeline and Annie. Annie, a junior at TC Roberson High School, also has autism.

“Betsy and I have, for several years, said that when Annie finishes high school, we will have to face two intimidating words for parents with special needs: ‘And now,’” Pete Brewer told the Citizen Times the last year.

Following:Howdy Homemade Ice Cream, which employs employees with special needs, will open in Asheville

The unemployment rate for adults with special needs is 82%, he said.

“We wanted a landing place for our daughter and other adults with special needs in this community, and we decided we were going to own and start a business,” Brewer explained.

The Brewers signed a lease May 5 on 1,500 square feet of space adjacent to Roberson.

Pete and Betsy Brewer sit on the front porch of their home with their daughter, Annie, on November 12, 2020. The couple will be opening a store in South Asheville of Howdy Homemade Ice Cream, a Texas-based treat store that employs Needs.  Annie is autistic and they plan to work at the store when they open in 2021.

The company will provide employment opportunities to residents of Northwest Carolina with intellectual and developmental challenges.

According to Betsy Brewer, the family chose their location for its proximity to four K-12 public schools.

“Being adjacent to TC Roberson High School allows students who participate in our internship program to walk to work,” she said in a statement.

Pete and Betsy Brewer will be opening a store in South Asheville of Howdy Homemade Ice Cream, a Texas-founded candy store that employs people with special needs.

Last year, the Brewers told the Citizen Times their intention to work with experts in special education to facilitate the training process and help employees gain a sense of empowerment.

The model is particularly inclusive for people with special needs, as they have a myriad of ways to interact with the business.

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Workers can choose a role facing the audience or they can clean or work in the back helping with production, for example.

Although Howdy Homemade draws on dozens of exclusive recipes created by Landis, Brewer has developed a few, including a Key Lime Pie, which he tested in a commercial-grade ice cream maker in his garage, to the Brewers’ delight. neighbors.

The opening date has not yet been communicated.

Learn more about Howdy Handmade Ice Cream here. For more information on the Asheville location of Howdy Homemade Ice Cream, call 828-747-9174 or email Pete Brewer, [email protected], or Betsy Brewer, [email protected]


Mackensy Lunsford has lived in Asheville for over 20 years and has been an editor for the Asheville Citizen Times since 2012. Lunsford is a former professional cook and former restaurant owner.

Meet me: [email protected]

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