Crumbl Cookies sues competitors Crave Cookies and Dirty Dough for alleged trademark infringement

Crumbl Cookies, a national chain offering homemade cookies for purchase and delivery, is suing two of its competitors, claiming their marketing is “confusingly similar” to Crumbl’s.

The company has filed lawsuits against Crave Cookies and Dirty Dough, claiming small businesses are trying to take advantage of Crumbl’s reputation, KSL-TV reported. The lawsuit says Crave and Dirty Dough’s logos and packaging are very similar to Crumbl’s.

In the lawsuit against Crave, Crumbl alleges that Crave’s founder applied to become a Crumbl franchisee in 2019, but was denied.

The lawsuit against Dirty Dough alleges that the founder of this company worked as a process engineer for Crumbl when he started the company. Dirty Dough told KSL-TV that the company was founded in 2018, not 2019, and the person associated with Crumbl was not involved in the creation of the company.

Crumbl Cookies, which is based in Utah, currently has seven locations in Massachusetts, in Attleboro, Hanover, Medford, Methuen, Millbury, Saugus and Woburn. Crave has three locations in Utah, while Dirty Dough has two locations, one in Utah and one in Arizona.

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